How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 22.06.2025 01:28
Product
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Processes
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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Good marketing is doing this well.
Place
What does success really mean to you? Is it about happiness, money, or something else?
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
People
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Perception
Price
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including: